Enjoy fast and accurate measurements and analytics with our Google Tag Manager service
Our Google Tag Manager service is a free-for-all solution that enhances your website code by adding and updating tags (tracking codes). This service is useful for non-technical users who need a sharp eye on website performance and analytics to make informed decisions. Google Tag Manager does not require coding knowledge and enables website managers to send user data to analytics tools for quick, accurate action plans.
Imagine yourself owning or managing a website. Won’t it be great if you have all requisite information about web page performance, browser behavior, and other important variables on a single interface? Google Tag Manager provides precisely that interface and lets you extract more from your website code without actually getting into the hassles of coding. It matters because:
Fast and accurate tracking
Your work is going to be incredibly fast and accurate with Google Tag Manager taking up the command. Through a single dashboard, you will be able to populate and enrich tracking scripts with added ease of codeless management. Since the tool connects user data with Google Analytics and Google Ads, or any analytics tool of your choice directly, the decisions are sure to be more accurate and reliable.
Seamless testing and better control
Google Tag Manager irons out all testing seams with its real-time functioning, and offers you a clearer and up-to-date view of website performance measurers. Thus, you can save back and forth between the current and previous container versions. Apart from providing seamless testing, it offers you the freedom to switch back to the previous container for desired rollbacks, if and when needed.
No-cost solution with better results
Google Tag Manager is entirely free of cost, thus, you can have more funds available to your for other crucial expenses. Enjoy better control over your website performance with no addition to maintenance or management costs. With more informed decision-making, you can take steps that multiply your conversions manifold.
Don’t believe us blindly and make note of common Google Tag Manager problems that have surfaced from the years of use and testing. Since it is a human handling the Google Tag Manager tool, problems arise due to errors committed. A few common issues you must look for while auditing the tool’s performance are:
Misunderstood or broken triggers: Broken triggers may hamper your results miserably. A simple typo mistake, or ignoring case-sensitive input requirements may create confusion and prevent the tool from performing its intended function.
When the tool’s ability to read a variable outdoes the data entry speed, the results will be nil or too ambiguous to comprehend. It arises due to network issues, at times, and is a major cause of errors arising while using Google Tag Manager. Ad blockers and privacy requisites also block about 10%-30% of client-side testing and analytics requests.
Sometimes, the user forgets to click the ‘Submit’ button after inserting the GTM tag into the code. It causes a mismatch between the test windows’ and setups’ results.
A hushed copy-paste of Container ID from the other source to the target code can cause container ID mismatch. Similarly, Google Analytics tag left in the code and the one inserted using GTM also leads to confusion and ambiguity in results.
Several common debugging mistakes such as leaving the old tag in the code, or running the updated code without previewing speak largely of the users’ hushed working and overconfidence. Extra caution at every step differentiates a great GTM impact from the good one.
At Analytic Route, our focus is on delivering the results that speak of our work’s authority and ownership. While handing over the code to us for Google Tag Manager enhancement, you can be sure that your website performance is in the best hands.
If you are wondering how the actual GTM setup takes place, here is the easy breakdown of all steps involves:
If you find all this overwhelming, leave the process to our experts. We, at Analytic Route, value your time and money and implement the best work practices to deliver you the finest results. Our association simply means better decision-making and more conversions for you!
We, at Analytic Route, believe in correct and hassle-free implementation of the features provided in Google Tag anager. Our set up process leaves no loopholes and ensures that the tool provides the results precisely as intended, leading to the best use of the tool and time spent. Here are the
Log on to tagmanager.google.com using your Google credentials. Go to “Create Account” and mention your site’s domain or name as container name. At this point, you also select a username for your account. Complete the process by selecting the target platform, for instance, Web or Application.
It is an important step where you insert the container code provided to you at relevant places on the web page. The first and the most preferred location is the <head> tag. Here you place one of the code snippets you received. The second snippet is inserted just below the <body> tag. In case you website is published using a CMS, you may get these steps done with the help of a plugin or a header template.
After placing the container code, you go to GTM dashboard and pick the tags provided there. Once picked, you set the trigger and preview it to find if it executes as desired. Press ‘Submit’ and give this version a self-explanatory name mentioning date and action taken for easy tracking or possible rollbacks.
With the one-click ease provided by our Google Tag Manager service, you can get support for site-wide analysis, ad ROI measurement, and other variables such as file downloads, scroll depth, etc. to get the complete web page’s performance scenarios.
Since crucial to very crucial decisions are based upon the website’s performance metrics, their correctness and timely delivery is of paramount importance. That is why, the proper GTM Set Up is a mandate and not an option for a customer-centric website or application. With the correct GTM Set Up, a website achieves:
With the brilliance of GTM and our excellent set up service coming together, you get a site easy and fun to work with. Analytic Route stands by you at all steps of GTM Set Up and execution for a seamless site analytics and audit experience.
Analytic Route is the ultimate choice for Google Tag Manager Set Up and Support as we have included all aspects of its functioning in our GTM services module. When you sign up for our GTM service, you get the guarantee of:
Our tag adding or changing service allows easy deployment across web or mobile platforms.
No feature goes waste or abused when our smart trigger and variable setting is in place. It allows users to fire the tags at relevant website’s milestones.
Every tag, trigger and variable is previewed and tested before publication to protect data quality.
