About Us

Our purpose

Who We Are

Trailblazers in digital analytics and conversion tracking.

We are trailblazers in the digital marketing space, scaling new heights of success with our expertise in digital analytics and conversion tracking. While other digital marketing companies work towards measuring traffic and clicks only, we go a step ahead and help businesses assess their conversion success.

With our tailored approach towards conversion tracking, we help businesses understand the keywords, ad campaigns, and touchpoints where revenue-driven actions like leads, booking forms, and actual purchases take place.

Why we exist

Our Mission

To help every business grow with accurate conversion tracking that helps them adopt informed optimization practices.

Our beginnings

Our Story

Built through relentless effort, curiosity, and a passion for growth.

01

Founder Story

Analytic Route happened not by chance, but as a result of the relentless efforts and passion for growth of Shubham Kumar, our co-founder. A dropout by choice, he cultivated his digital marketing skills by working on real-life use cases. His deep interest in digital marketing and analytics made him a top-notch number cruncher.

He worked hard on conversion tracking to bridge the knowledge gaps prevalent in this space and tried and tested umpteen cases to ensure the effectiveness of various conversion tracking modules. His efforts resulted in a research model that can adapt to all business types and sizes and deliver conversion statistics that truly matter.

02

How It All Started

Our co-founder, Shubham Kumar, found it surprising that businesses were spending large sums on advertisements without a well-planned, optimized strategy or care for returns. He noticed the knowledge gap in digital marketing and analytics use among businesses and developed the idea of fully adaptable conversion tracking services.

Our services help businesses understand the actual return on every advertising dollar by showing how prospective customers respond to ads and calls to action. By tracking the complete customer purchase journey, our clients can optimize campaigns more effectively and generate better revenue from their advertising efforts.

What we do

Our Expertise

Contemporary tools, complete journeys, and privacy-conscious measurement.

From First Query to Final Purchase

Analytic Route is a digital marketing and analytics expert specializing in contemporary analytics tools like GA4, Google Tag Manager, and other third-party tools. We deliver results across Google Ads conversion tracking, Meta tracking, ecommerce tracking, booking tracking, and more.

By tracing online and offline customer actions back to the touchpoint where the initial online query was made, we help businesses understand the full customer journey while remaining compliant with the privacy regulations relevant to their region.

GA4 and Google Tag Manager
Google Ads and Meta conversion tracking
Ecommerce and booking tracking
Online and offline customer journey measurement

Every Conversion on Your Radar

Whether it is an online or offline purchase, if the query is made online about the product or service first, it will be on our client's radar every time, without exception.

How we work together

Love for Digital Marketing Runs in Our DNA

A working style grounded in cooperation, preparation, and understanding.

We are proud of our work ethic and working style, which emerge from cooperation and understanding among the founding members of our company. What started as dining-table discussions at home has evolved into extensive discussions and careful preparation before we present an analytics and tracking service plan to our clients.

Our founders have unwavering support from family mentorship and hands-on guidance in analytics and advertising, helping them write the success stories of business clients with added confidence.

Built on Collaboration

Every recommendation is shaped by thoughtful discussion, careful preparation, and a shared commitment to our clients' success.

Our process

How We Approach Client Work

Accurate, transparent, and tested at every step.

Accuracy First

We follow a step-by-step approach. Every tag, tool, and outcome is tested repeatedly to ensure our work is accurate and dependable.

Priority Troubleshooting

We treat troubleshooting requests as a top priority, documenting and resolving every issue carefully to deliver a smooth client experience.

Clear Communication

Clear communication keeps us aligned with our clients as we build a tracking system that delivers reliable results every time.

Unbiased Validation

We independently validate tracking tools and test results with reliable automated tools before declaring a project complete.